A growth partnership for LeaseBuySell.in, Tropical Roots Realty and Thaind Group — built from an audit of what is live today, not a mood board.
Every website below was opened, read and measured. Every price below is benchmarked against what agencies actually charge in India in 2026. Nothing here is aspirational — it is a diagnosis followed by a plan.
Four sites, page by page: what they say, what a stranger sees in three seconds, and where they lose the visitor. Findings are quoted directly.
Rates pulled from named Indian agencies and 2026 published benchmarks — brand, web, SEO, paid, social, content, AI voice and agent staffing.
Every line item maps to a number in your business: a site visit, a signed lease, a listing, an agent, or a qualified investor enquiry.
Verified live, October 2026. Direct observations, not assumptions.
Both return 404 on /robots.txt and /sitemap.xml — there is no crawler instruction file and no URL list anywhere. Every property page you have ever built is, for practical purposes, unindexable. Thaind.org and pradumn.com do have robots.txt; pradumn.com has no sitemap at all.
BlockerVerified: HTTP 404 on /robots.txt, /sitemap.xml, /sitemap_index.xml for leasebuysell.in and tropicalrootsrealty.com.The /buy and /rent pages both read "0 properties found". The home page has a "Featured Spaces" section and a "Handpicked Homes" heading with no listings under either, and only one image on the entire site — the logo. A Thailand launch site with an empty catalogue cannot sell, cannot be shared, and cannot be indexed.
BlockerVerified: /buy and /rent return "0 properties found"; imgCount = 1 (the logo).leasebuysell.in renders in ui-sans-serif, system-ui at a default 36px H1 with a meta description of "Prop tech makes it easy". tropicalrootsrealty.com loads Poppins but keeps the same generic H1 and description "Find Your Corner of Paradise." Both are the default Next.js starter skin. Meanwhile your personal site runs Manrope, Instrument Sans and Source Serif 4 — so the brand you have already built is being left behind on the two sites that transact.
leasebuysell.in, tropicalrootsrealty.com and pradumn.com have zero JSON-LD blocks. Only thaind.org ships schema (Organization, and it does it properly). Your inventory is 246 live properties on leasebuysell.in — none of them are marked up as Product, Residence, Offer or LocalBusiness. Google cannot read your price, your locality or your availability from a page.
script[type=application/ld+json] on three of four sites; thaind.org has Organization schema.
leasebuysell.in and tropicalrootsrealty.com have no og:title, no og:description, no og:image and no canonical. Every WhatsApp or Instagram share of a property link renders as a bare blue URL. For a business whose entire distribution channel is WhatsApp — the site links straight to wa.me/917042104442 — this is the single most expensive missing line.
tropicalrootsrealty.com advertises +66 801833017 and Info@tropicalrootsrealty.com as plain text in the footer with no tel: link and no mailto: link — so nothing is tappable on a phone. Meanwhile its only social link points to @lease.buy.sell, the Indian brand's Instagram. A Thai buyer following your Koh Phangan site lands in Gurgaon.
The Koh Phangan site's filter dropdowns read ₹20,000, ₹50,000, ₹1,00,000, ₹5,00,000 and above-₹5,00,000. You are quoting an Indian buyer in baht, on a Thai island, at 30–100× the actual local market — Koh Phangan rents run THB 7,000–22,000 for a studio and THB 24,000–70,000 for a pool villa. The filter is not just wrong, it disqualifies every real property from being found.
MediumVerified: filter option labels in DOM. Rent benchmark: baanlyy Koh Phangan rental market 2026.It is the best-looking site of the four and has zero forms and zero email links. Every path to contact is a WhatsApp tap. For a founder whose stated job is "let's talk property, projects or partnerships", the site cannot capture an investor who is not on WhatsApp — and cannot be measured at all.
MediumVerified: forms = 0, mailLinks = 0 on pradumn.com; 4 wa.me links only.leasebuysell.in /services carries "Smooth, stress-free experience from start to finish" from "Anita Sharma, Marketing Manager". /about runs a full "Our Clients" wall with 34 images but no verifiable names. Awards-adjacent claims of 200,000+ owners and 300+ transactions sit alongside invented-looking client quotes. A sophisticated buyer reads that combination as unproven.
MediumVerified: testimonial copy read from /services and /about.69 URLs in its sitemap, 12 substantive blog posts on exactly the right questions, seven city location pages, correct canonical, complete OG image, real Organization schema, and a deliberate legal disclaimer separating itself from BOI/DITP/TAT. This site is 6–12 months ahead of the other three. Our job on thaind is not a rebuild — it is distribution.
AssetVerified: sitemap.xml contains 69 URLs; canonical, og:image and JSON-LD Organization all present.| Site | Verdict | The one thing that costs you money |
|---|---|---|
| thaind.org | Professional | Excellent build, near-zero distribution. Search-ready but nobody arrives. |
| pradumn.com | Good, non-functional | Beautiful, story-led, zero capture. Personal brand that cannot be measured. |
| leasebuysell.in | Unbranded starter | 246 listings, default fonts, no OG tags, no schema, no sitemap. Invisible + unshareable. |
| tropicalrootsrealty.com | Empty shell | 0 listings, 1 image, ₹ filters on a Thai island, wrong Instagram, dead phone number. |
Read differently: two of your four properties are not being found, and two of them cannot be shared. That is a growth ceiling you can remove in weeks.
You have built real assets. The market data below tells us what they are worth and where the money is.
Haryana RERA capped broker commission at 1% (0.5% each side) and defined brokers as facilitators only. Economic Times · propiqworld Gurugram
Why it matters: you cannot win by charging more commission. You win by being the only platform that treats 1% as a certainty and sells everything around it — valuation, legal, tenant screening, property management, post-sale. A law that caps brokers is a law that rewards platforms.
Bilateral trade: Indian Embassy Bangkok / Dept of Commerce. Island: Aster of Asia, Baanlyy.
Why it matters: the demand on your Koh Phangan site is not Indian — it is Israeli, German, British, French and Australian. Your ₹-denominated site filters out all of them. And a $10.8B deficit is a concrete, sellable narrative: India imports $15.87B from Thailand. Here is how to make that flow both ways.
Touchstone · Aarmus · Brainguru 2026
Why it matters: ₹1,000 for a lead that closes at 1% is a ₹1,00,000 cost per deal. Nobody in this market is winning on lead volume. They are winning on qualification and speed.
Voice AI now qualifies and books inbound calls automatically. Published 2026 India rates: ₹2–₹12 per minute headline (₹3–₹6 typical mid-market), effective cost 2–4× once telephony and platform fees land. Production setup ₹30,000–₹1,00,000, then ₹8,000–₹40,000/month.
Effect on you: 68% of Indian property enquiries arrive after office hours. Today they wait for you. An agent that picks up in 60 seconds, asks budget / location / timeline, scores it and books a site visit is not a feature — it is the difference between a ₹1,00,000 cost-per-deal and a ₹30,000 one.
Caller Digital · MNB Research · conversion lift 8–15% → 20–35%: Dialnexa
Your sites already route to wa.me. Most Indian property marketing treats that as an afterthought. It is actually the primary channel — and today, with no og:image on two of four sites, every shared link looks broken.
Effect on you: fix the OG tags and you fix your WhatsApp preview. Add click-to-WhatsApp on every property card and you turn a website visit into a conversation. This is the cheapest revenue work in the entire proposal.
Buyers ask a model, not a search box. Structured data is how a model reads your price, your locality and your availability. Your inventory is machine-readable on zero of your four sites.
Effect on you: JSON-LD on 246 listings plus llms.txt plus a real sitemap is what makes LeaseBuySell quotable by an AI assistant to a buyer who has never heard of it.
Your Koh Phangan competitors already publish their rates openly: 15% full management, 5–7% digital & marketing only, with the market band at 15–25% of gross rental. Transparency is now table stakes, and almost nobody in Indian brokerage does it.
Effect on you: publishing "we work within the Haryana 1% cap, and here is exactly what we do inside it" is a positioning weapon no competitor in Gurugram is using.
All three tiers include every fix in the audit section — they differ in speed and in how far into growth we go together.
Fix the leaks. Ship in 30 days.
Timeline: 4 weeks. Outcome: found in search, shareable on WhatsApp, no empty catalogue.
Found, then found by everyone else.
Commitment: 3-month minimum, then rolling. Ad spend billed separately at cost. Ad budget can start once listings are live.
A sales floor, not a retainer.
Note: a market-rate commission success fee on closed deals can be added — that structure rewards us, so it must be your call.
| Project | Our price | Market band (India, 2026) |
|---|---|---|
| Full brand identity or rebrand — logo, type, colour, voice, applications | ₹1.2 – 2.5 L | ₹50K – 3L+ (agencies and studios) |
| Marketing website design and build — up to 20 pages, CMS, multilingual | ₹1.8 – 4.0 L | Project-based, ₹15K – 5L |
| SEO retainer — technical plus content | ₹40 – 60 K/mo | ₹10K – 1L+/mo; ₹50K–1L typical mid-market |
| Paid media management (excl. ad spend) | ₹35 – 60 K/mo | Part of ₹25K–2.5L/mo full-service |
| Social media management, 3 brands | ₹45 – 60 K/mo | Boutique ₹25–50K; agencies ₹30K–2L+ |
| Drone shoot — day rate, up to 5 acres | ₹50 – 1.25 L | ₹15K–35K/day, up to ₹1.25L packages |
| 3D architectural walkthrough | ₹1.5 – 4.0 L | ₹25K–1.5L basic; ₹1L–5L per minute |
| AI voice agent — setup + 3 months | ₹1.1 – 2.2 L | Setup ₹30K–1L + ₹8–40K/mo + ₹2–12/min |
| Fractional sales agent | ₹60 – 90 K/mo each | 2 in-house SDRs ≈ ₹1.2–1.8 L/mo salary alone |
| Video shoot day — Reels + walkthrough edit | ₹55 – 1.25 L | Sample flat walkthrough ₹55K; drone route ₹1.25L |
Benchmarked against published 2026 Indian rates: Ballistic (SEO), Scallar (social), Digihify (full-service), LenoreTech (real-estate retainers ₹50K–1L), Scalify Labs (3D, drone), NS Ventures, MNB Research, Modern Inbound (SDR cost). Market bands are indicative; our price sits inside or below them.
Written so that at any point you can ask "what am I paying for this week?" and get a straight answer.
| Weeks | What happens | You can check it by |
|---|---|---|
| Week 1 | Kick-off and access. Brand workshop. Full audit handed over as a tracked backlog. Analytics installed properly. | You have a written backlog with severity and effort on every item. |
| Weeks 2–3 | Foundation ships. robots.txt, sitemaps, schema, OG tags, canonicals, real titles and descriptions across both property sites. Tropical Roots: THB pricing, listings loaded, correct links, tappable contact. Brand refresh live. | Search Console coverage climbs from 0. Every WhatsApp preview shows an image and a price. |
| Week 4 | Click-to-WhatsApp on all cards. Enquiry capture live on all four sites. First shoot day. First 12 Reels shipped. | Every property on your sites has a photo, a price, a WhatsApp button and a shareable preview. |
| Weeks 5–8 | Momentum. SEO programme running. First paid campaigns live with a written CPL target. Three market pages live. AI voice agent in build, then on both property lines. | A lead arrives after 9pm, gets qualified in 90 seconds, and a site visit is in the calendar. |
| Weeks 9–12 | Optimise on real CPL data. Thaind market brief published. Listing photography and drone for new inventory. First quarterly review against numbers. | A written comparison: CPL, qualified leads, site visits, listings added — month one versus month three. |
Ad spend (billed at cost) · paid platform fees · RERA or legal registration · photography beyond one shoot day per month · Thai-side legal or licensing · ongoing in-house headcount · redesigns triggered by third-party platform changes. Any of these can be added, priced above.
Two of your four properties are currently invisible to search and unshareable on WhatsApp, and the Thailand site is an empty catalogue quoting rupees on a Thai island. None of that needs a strategy rethink. It needs thirty days of work.
Branding, Marketing & Agents — proposal for Pradumn Nagpal. Prepared October 2026.
All site findings were verified by direct inspection of the live pages on the date of this document. Market figures carry inline sources; where a range is an estimate rather than a published rate, it is presented as a band, not a figure. Property and regulatory references (Haryana RERA commission cap, India–Thailand trade data, Koh Phangan market data) are cited to their originating publications.
This is a working document for discussion, not a contract. Terms, scope and pricing to be confirmed in a signed statement of work.