01
Proposal · October 2026

Three ventures.
One growth
engine.

Prepared for Pradumn Nagpal

LeaseBuySell.inGurugram
Tropical Roots RealtyKoh Phangan
Thaind GroupIndia × Thailand

Built from an audit of what is live today — not a mood board.

Branding · Marketing · AgentsSwipe →
02
The situation

You built four properties.
Two are invisible.

THAIN D . ORG
Excellent.

69 pages indexed. Schema, canonical, real content. Nobody arrives.

PRADUMN . COM
Beautiful.

Zero forms. Zero email. Nothing to measure, nothing to capture.

LEASEBUYSELL . IN
Unfindable.

246 live listings. No sitemap. No robots. Default fonts.

TROPICALROOTSREALTY . COM
Empty.

Zero properties listed. One image on the whole site.

The situation02
03
Blocker

Search engines
can't find
your inventory.

246 properties. Zero indexable.

Verified Oct 2026 — HTTP response
leasebuysell.in/robots.txt404
leasebuysell.in/sitemap.xml404
tropicalrootsrealty.com/robots.txt404
tropicalrootsrealty.com/sitemap.xml404
pradumn.com/sitemap.xml404
thaind.org/sitemap.xml69 URLs

No crawler instructions. No URL list. Every listing page you have built is invisible.

Blocker · Search03
04
Blocker

The Thailand site
is an empty catalogue
quoting rupees.

On an island where a studio rents for ฿7,000.

01Buy and rent pages both read "0 properties found"
02The whole site has one image — the logo
03Budget filter quotes ₹20,000 to ₹5,00,000
04Phone number is plain text — nothing tappable
05Its only Instagram points at the Gurgaon brand
Blocker · Thailand04
05
The gap nobody sees

You're quoting
an Indian buyer
in baht.

The people buying Koh Phangan property are not Indian. They are Israeli, German, British, French and Australian. Your filter disqualifies every one of them.

Your filter says₹5,00,000
A real studio rents for฿7,000
A pool villa rents for฿70,000
Island prices, year on year+8.9%
Market · Koh Phangan05
06
Your main channel

Every link you
share on WhatsApp
looks broken.

No preview image. No price. No name. Just a blue URL.

Missing on both property sites
—og:title
—og:description
—og:image
—canonical

Your sites already route to wa.me/917042104442. WhatsApp is the storefront. The storefront has no sign on it.

Channel · WhatsApp06
07
Brand

The brand you built
is sitting on the
wrong two sites.

Your personal site already runs Manrope, Instrument Sans and Source Serif. The two sites that transact run on browser defaults.

01LeaseBuySell renders in system-ui — no type system at all
02Its meta description reads "Prop tech makes it easy"
03Tropical Roots reads "Find Your Corner of Paradise."
04Neither site has structured data — machines can't read your price
Brand07
08
Your real asset
200k

Property owners you already reach, with no platform between you and them. That is not a transaction stream. It is an owned audience.

Everyone else is renting attention from Google and Meta. You already own it.

Owners in the network200,000+
Deals closed in 3 years300+
Haryana broker commission cap1%

The law caps what brokers can charge, so they compete on ads. You compete on a list they have to buy. That is the whole business.

Leverage · HRera08
09
Why Thaind matters now

A $20.9 billion corridor
with a $10.8 billion gap.

$20.93B

India–Thailand bilateral trade, 2025. Up 84% since 2019.

$10.8B

India's deficit. India imports $15.87B. That imbalance is the pitch.

฿7.9B

Foreign property investment on Koh Phangan — about $220M.

154

Active residential projects across Phangan and Samui. 2,860 units for sale.

Thaind.org is the best-built thing you own. It answers the right questions. It has no distribution. That is the whole problem — and it is a solvable one.

Market · Thailand09
10
The real math
₹1L

What one deal actually costs you in lead generation today.

Cost per lead, tier-1 residential₹400–1,500
Lead becomes a site visit3–5%
Site visit becomes a deal~1%

At ₹1,000 per lead and a 1% close rate, every transaction costs ₹1,00,000 to acquire. Nobody in this market is winning on lead volume.

The math10
11
The insight

The market has solved
getting attention.
Nobody has solved
answering in 90 seconds.

68%

of Indian property enquiries arrive after office hours. Today they wait for you.

₹2–12

per minute is what a voice agent that answers, qualifies and books now costs in India.

8–15 → 20–35%

conversion when AI qualification replaces a lead sitting in an inbox.

The insight11
12
The offer

Three ways to
work together.

FOUNDATION
30 days

Fix the leaks. Everything in the audit, shipped.

MOMENTUM
90 days

Found, then found by everyone else. The AI agent goes live.

COMMAND
Ongoing

A sales floor, not a retainer. Two agents on your leads.

The offer12
13
Pricing
Tier 1

Foundation

₹4.5L one-time
  • Sitemap, robots, schema, OG tags, canonicals
  • Thailand site: ฿ pricing, live listings, tappable contact
  • Brand refresh on both property sites
  • Click-to-WhatsApp on every listing
  • Real titles and descriptions
  • Analytics + weekly dashboard
4 weeks. Everything in the audit, fixed.
Tier 2 · recommended

Momentum

₹1.6L / month
  • Everything in Foundation
  • SEO programme — 16 items a month, 3 market pages
  • Paid media managed, ₹60K/mo ad budget
  • 12 Reels + one shoot day a month
  • Social across all three brands
  • AI voice agent live on both property lines
3-month minimum. Ad spend billed at cost.
Tier 3

Command

₹3.2L / month
  • Everything in Momentum
  • Ad budget raised to ₹2L/mo
  • Two fractional agents on your leads
  • Quarterly Thaind market brief
  • One event per quarter
  • Thai-language content, listing drone work
A success fee on closed deals can be added — your call.
Pricing13
14
Sanity check

Priced inside
the market,
not above it.

Benchmarked against ten published Indian 2026 rate sources.

SEO retainer₹40–60K / mo
Social, three brands₹45–60K / mo
Brand identity or rebrand₹1.2–2.5L
Website design & build₹1.8–4.0L
AI voice agent, set up + 3 months₹1.1–2.2L
One fractional agent₹60–90K / mo
Market rates · 202614
15
The opening

Not one of them
will show you
their price.

Checked across all three of your markets. Not one competitor publishes what they charge.

—Five NCR marketing agencies. Zero published retainers.
—Koh Phangan agencies. One publishes — the rest hide.
—India–Thailand gateways. Zero published success fees.

Every one of them hides behind “let’s discuss scope.” This deck has a price on every tier, and so will the contract. Transparency is not a nice touch here. It is the only thing nobody else is willing to do.

Positioning · Price transparency15
16
A clock worth using

New voice-call
rules. Most agencies
haven’t noticed.

TRAI amended its commercial-calling regulations in September 2026. AI and pre-recorded voice now need prior registration.

01Automated and AI voice calls must be pre-declared to your provider
02Undeclared calls count as unsolicited commercial communication
03Complaint thresholds trigger action inside 10 days

So the agent still works — but it has to be built compliant from day one. Most agencies selling AI calling today have not read this. Registering properly is in our build, and it is quietly the reason our version survives contact with a regulator.

Compliance · TRAI 202616
15
Ninety days

Every week has
something you can check.

WEEK 1
Access & audit

Written backlog with severity and effort on every item.

WEEKS 2–3
Foundation ships

Sitemaps, schema, tags. Thailand site live with real listings.

WEEK 4
Conversion on

Every listing has a photo, a price, a WhatsApp button, a preview.

WEEKS 5–8
Growth engines

Campaigns live with written CPL targets. Agent in build.

WEEKS 9–12
Proven

A 9pm enquiry qualified in 90 seconds, visit in the calendar.

Timeline17
16
Terms
01One owner. You talk to the person doing the work.
02A one-page written update every week.
03You own everything — code, accounts, domains, data.
04Change requests are priced, never absorbed.
05Ad spend at cost. No markup.
06Thirty days' notice either way after the first term.
Terms18
17
The decision

This doesn't need
a strategy rethink.
It needs thirty days
of work
.

01Domain and hosting access, all four
02Search Console and Analytics
03WhatsApp Business API and Meta Business Manager
04Live inventory for Thailand — even 20 listings
05Your top 10 transactions. That becomes the proof page.

A sixty-minute call on your phone is enough to decide. No deck theatre.

The ask19
18
Branding · Marketing · Agents

Let's make
the next two
years count.

LeaseBuySell.in · Tropical Roots Realty · Thaind Group

FULL
SOW
ON
REQUEST
Prepared October 202620 / 20